The deliverables:
Conducted a photoshoot with the grads/interns for promo materials. Created social media campaigns + digital banners, printed materials for careers expos, and website design.
Outcome: We saw a 50% increase in applications through our social media presence and promo events from 2023-2024, with an increase of female engineering grads from 17% to 23%.
Awarded the Best Grad Development Programme 2023
Carousel for socials
The Strategy: Focusing on genuine, day in the life activities of Grads/interns as well as showcasing social life. Utilising our tagline "We're going places. Are you?" to emphasize KiwiRail's focus on growth and potential.
Digital banner
Flyer (front)
Flyer (back)
NZAGE Award submission: Best Grad Development Programme
